Integrated Search + Social

KARANRAWAT believes in impacting two core facets in the decision-making process of online users – search and word of mouth. The days of link building and keyword stuffing to make sites popular/rank higher is over!

Engagement and content play a huge role in getting higher organic traffic – wherein arises the need to integrate search with social. We believe brands can make a significant impact in their outreach programmes should these two facets be in-sync – therefore our organic marketing services are a blend of search engine optimization and social media marketing. We call this Integrated Search + Social.

KARANRAWAT studies your industry, understands your brand and consumers, analyses what works for your category and creates an integrated ‘Own+Earned Media’ action plan that leverages our capabilities across search and social media platforms to give your brand the most optimum visibility.

Our team delivers unrivalled insights from across social media platforms and Google’s algorithm to develop a bespoke approach for your brand. Our Integrated Strategy ensures that we are focused on identifying and attacking the most strategic areas in need of attention and deliver an ROI-focused plan with quantifiable, actionable outputs.

Our experience of working with some of the world’s best brands including Kimberly Clark Professional,
Airtel, Oberoi Hotels and Reliance – managing complex interaction and organic search mandates – puts us in the driver’s seat when it comes to implementing methodologies to plan and meet your brand-specific challenges.

Integrated Search + Social Service Offerings
  • Brand, Category, Consumer and Competition Analysis
  • Keyword Benchmarking
  • On and Off-page Optimisation
  • Community Management
  • Conversion Tracking and Optimisation
  • Listening and Online Reputation Management
  • Content Marketing and Blogger Outreach
  • Guest Blogging and Article Distribution
  • Mobile App SEO

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Expertise: E-commerce

We enable seamless retail

KARAN RAWAT plans, designs, and builds e-commerce experiences for some the world’s leading retailers. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable online retail platforms

  • Call Centre
  • CSAT
  • Returns Management
  • Account Management
  • E-business Report
  • Category Unit Economics
  • Seamless Retail Strategy
  • Multi Format B2B/B2C Strategy
  • Rollout Plan
  • Central Warehouse
  • Logistics
  • Reverse Logistics
  • Order Management
  • Web/Mobile Store
  • E-store Management
  • Catalogue Management System
  • ERP/CRM Integration
  • Off-the-Shelf UI/UX Tools
  • Promotion Management System
  • Retry Frameworks
  • PIN Code Management
  • User Segmentation
  • Data Warehouse
  • Multiple Types of Cohorts
  • Performance Marketing
  • Digital Media + Search
  • Social Media
  • Mobile Marketing