According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

  • clicked to call a business from the search results page
  • visited a business’s website from the search results page
  • called a similar business from their phone
  • saved a business as a contact on their phone

Explanation: Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month.

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