According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
- clicked to call a business from the search results page
- visited a business’s website from the search results page
- called a similar business from their phone
- saved a business as a contact on their phone
Explanation: Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month.