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Google Adwords Exam Questions & Answers
How would you determine the clickthrough rate (CTR) for a client’s search ads?
You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
Which is a best practice for creating a mobile-preferred ad?
True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.
You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion
You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
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