How would you determine the clickthrough rate (CTR) for a client’s search ads?

- Evaluate the number of clicks the ad accrues per day
**Divide the number of clicks the ad gets by the number of impressions it gets**- Divide the number of impressions the ad gets by its average position
- Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

**Divide the number of clicks the ad gets by the number of impressions it gets**

**Explanation:** CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.

**Read more here: **https://support.google.com/adwords/answer/2615875?hl=en