An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Increase the target CPA bid
  • Set the campaign budget to a 30-day cycle
  • Specify the bid amount for each individual campaign
  • Try a different automated bid strategy

The correct answer is:

  • Increase the target CPA bid

Explanation: Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target.

Read more herehttps://support.google.com/adwords/answer/6385155?hl=en

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