An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?99

  • The profit derived from a paid click
  • The bids of the next closest advertiser
  • The average profit per conversion
  • The Quality Score of the keyword

Correct answer is:

  • The profit derived from a paid click

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