An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  • Repeat the keyword as many times as possible in the ad text.
  • Delete the keyword and add the keyword to the campaign again
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Increase the daily budget for the campaign in which the keyword is located

Correct answer is:

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page

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