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- An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend
- An advertiser wants to achieve the top position in paid search results. Which recommendations would improve
- An advertiser should group their campaigns by:
- In order to appeal to customers on mobile devices, it’s important to:
- An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position
- Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns
- A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
- A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
- A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.
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GOOGLE ADWORDS SEARCH ADVERTISING EXAM ANSWERS
An advertiser implements target cost-per-acquisition (CPA) bidding and notices…
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving…
You sell chocolate and want to tailor your text ads so they more directly match…
You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark…
You own a pet-supply store with various category pages on your website, and you’ve…
You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so…
True or false: If you’d prefer to reach as many people as possible, use exact…
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.…
Hannah is having a sale. In her ads, she wants to include the amount of time left…
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way…
You are tracking conversions in a budget-constrained campaign. If you raise CPC…
You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint,…
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads…
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in…
You want to see how raising your client’s target cost-per-acquisition (CPA) might…
You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which…
You want to use AdWords to promote your dog-sitting service. What kind of campaign…
You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog…
Which ad rotation setting shows all ads in an ad group, even those with a lower…
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?…