What does it mean that Google may use my information to personalize content and ads on non-Google websites?

Personalization on non-Google websites allows Google to tailor +1 content and ads to you across the Web, based on your Google profile, +1 activity, and social connections. For example, say your friend clicks the +1 button to recommend a movie on an entertainment site. If you visit the site, you might see your friend’s +1 next to the movie, helping you decide what to watch on Friday.

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