You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • We Sell dark chocolate
  • We sell dark chocolate
  • We Sell Chocolate
  • We Sell Dark Chocolate

The correct answer is:

  • We Sell Dark Chocolate

Read more here: https://support.google.com/adwords/answer/2454041

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