Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

  • Create new ad groups with several keyword match types
  • Create new ad groups with related keywords grouped together
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

Correct answer is:

  • Create new ad groups with related keywords grouped together

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